After 7 years and 7 radio station the ‘Hi I am Luci Hirsch’ campaign has come to an end.
Commented CEO of Hirsch’s Allan Hirsch “The campaign has been more successful than we ever thought, but it has run its course. Luci is pregnant with her third child and to have three children at pre-school is a handful and a very important job. She has done an outstanding job creating goodwill for the company and getting Hirsch’s name across the nation on radio also becoming a popular radio personality in her own right, doing adverts for various other organisations.”
“At Hirsch’s we feel that it’s time for a change and acknowledge the amazing contribution Luci has made creating an awareness of Hirsch, over the years. Our new campaign will start on all radio stations this weekend so listen out for Greg and Michelle