February 24, 2013 in Uncategorized




Decked out in glitzy, glamorous red, Over two hundred Business Women from around the Cape descended on Hirsch’s Milnerton branch on Wednesday – the day before Valentine’s Day, for an evening of networking and rollicking good fun!


Principal of the South African Butler Academy, Newton Cross brought his team of trainee butlers along to help the ladies out of their cars and into the Hirsch showroom, where they served them wine and a delicious array of snacks prepared by Hirsch suppliers. Belly dancing demonstrations and health talks were also the order of the evening, which was hosted by the local chapter of the BWASA (Business Women’s Association of South Africa) and Margaret Hirsch who is the BWASA’s reigning Business Woman of the Year (Entrepreneur). She regaled the audience with anecdotes from her past and how she has helped to build a business that is a force to be reckoned with in the retail industry. After 34 years in business, Hirsch’s is the biggest independently owned Appliance and Home Goods company in Southern Africa. After starting out in a tiny showroom in Umhlanga Rocks (KZN) with a mere R900, Hirsch’s now have 34 branches around the country and this year their turnover will be R1 billion.



One of Margaret’s projects for the year ahead is to take the Girls With Dignity Project to underprivileged school girls throughout South Africa. When she learnt that post pubescent girls in underprivileged areas around the country (and throughout Africa) were not attending school for a week every month when they had their periods she personally got involved, buying Girls with Dignity packs and personally taking them to schools. “These girls are missing out on three months of their education every year. I realised that it was something that had to be dealt with as a matter of urgency.” The pad packs were developed by a KZN clothing construction expert, Sue Barnes and consist of a normal panty that has poppers on it, and a sanitary pad that clips onto the panty. This is very user friendly as the pad clips on and off easily. The panty is made of 100% cotton knit, (130 – 140g) which allows the skin to breath.


Together with the BWASA, she is encouraging all South African businesses to get involved with this project that will set the balance right and see girls who have previously only attended school for three weeks out of four in a month – attend every week.


BWASA are on a recruitment drive for members and co-ordinator, Cheryl Steyn, can be contacted on 0861BWACPT or e.mail:



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