Large scale enterprises are leveraging Salesforce.com CRM to automate Sales and bring transparency in production data

April 15, 2014 in Cloud services

Large scale enterprises have its own complexities in sales and production processes. The enormous data generation and inaccuracies in visualizing data is crippling critical sales and production objectives. Sales automation becomes critical to get complete visibility so that production decisions are made accurately.

Our experience of working with a largest plastic manufacturing company is a classic example of how sales & production data complexities can be simplified by architecting a customized Salesforce.com CRM solution.

 

Business Challenge

The customer has varied automated business units, but customer Information/sales data was being maintained in legacy systems and spreadsheets. This was limiting the client from implementing new applications to improve performance and take advantage of new functionality. Additionally there was also an increased dependency on SAP systems to fetch data for running schemes and generating the invoices. The client was in need of a centralized database to reduce manual intervention while creating beat plans. They wanted a system that can generate metrics /reports to understand the overall trends. They wanted their technology partner to support the critical need of tracking customer credit and outstanding information. Categorizing different product families in the SAP system was a challenge. Precisely, they required a single platform to maintain their operational data while minimizing downtime, and improving the performance of their applications and databases.

 

Solution

We deployed Sales Cloud to automate their entire sales operations. The objective was to bring greater visibility to sales management, so that their leadership team is align with critical sales data like sales pipeline, sales forecasting, sales by region for complete transparency and decision making.

 

We have automated their sales, marketing processes and enabled bi-directional integration between Salesforce and ERP that will enable a seamless flow of data.

 

We also implemented database that measures daily / weekly / monthly activities, along with tracking and maintaining daily complaint log files. Implemented a feature that updates timely payment status including outstanding and completed payments. Enabled a feature with dynamic computation of the total price and quantity assigned based on the base quantity entered in the system. Setup automated alerts for the complaint log to the respective departments to reduce issue resolution time.

 

Benefits

Bodhtree delivered a single source of information in the Cloud allowing our client to easily eliminate redundancies. With this single source it maintains confidentiality of data across divisions. Reports & Dashboards enabled them to measure business performance at every level in the organization.

Reengineering the enterprise environment for growth, for a leading global Broadband Communications provider

April 9, 2014 in Uncategorized

Background: Bodhtree’s client is a leading global provider of broadband communications access systems and software. Their Unified Access portfolio allows service providers to connect to their residential and business subscribers and virtually deploy any service over fiber and copper-based network architectures.

Business Drivers

The firm’s legacy systems and existing network infrastructure could not support the growing needs of their applications and databases. This was limiting the client from implementing new applications to improve performance and take advantage of new functionality. The client wanted to formulate a comprehensive datacenter migration strategy. They also wanted to upgrade from a single-node architecture to a multi-node architecture to improve their application availability and performance, and be future ready. In addition, they required their technology partner to support their databases and applications post the datacenter migration. Precisely, they required a single datacenter to maintain their infrastructure while minimizing downtime, and improving the performance of their applications and databases.

Solution                                        

For the datacenter migration and future support analysis, Bodhtree conducted a detailed assessment to identify their business requirements and proposed a blue print. We also recommended an optimal solution that would reduce system downtime, maximize performance and minimize the overall infrastructure and support costs.

Bodhtree completed the datacenter migration with 99.99% availability and consolidated their datacenters into a single location. We also implemented a backup and recovery strategy for monitoring core production instances to gain best performance metrics from the instance. Furthermore, Bodhtree implemented setups of high availability DR sites for their core and main critical production systems, database and applications.

 

On the migration front, we recommended changes to ERP, BI systems, custom applications and third party tools to further streamline their commerce transactions such as quote creation, order management, service contract creation and financial processes. On the infrastructure front, we migrated their Oracle ERP to a hosted environment using the CenturyLink-Savvis infrastructure.

 

Benefits

Bodhtree was a trusted partner / advisor to the client throughout the lifecycle. We recommended an infrastructure platform that could easily support their business needs at minimal costs.

 

Bodhtree delivered a single information delivery platform for all their reporting needs. We created a self-service business intelligence and reporting environment where business can create custom ad-hoc reports and perform analysis with minimal support from IT. This new platform provides timely access to data from a single source in a proactive manner. The transactional system’s enhancements resulted in significant improvements in the SLAs and cycle times. The system stability and downtime reduction further improved the business continuity along with the overall customer and partner experience.

Broadcast media companies are embracing the power of analytics and social media

April 8, 2014 in Business Analytics

People have always talked about the TV shows they love. Ten years ago, they chatted about last night’s TV over a cup of coffee with their coworkers. Now, that conversation takes place on Twitter, as the show is broadcast. Millions of Tweets – opinions, reactions and perspectives – represent an opportunity to understand and engage with the audience.

Indian television industry is at an inflection point today; after experiencing growth and wider outreach, it has made a bold decision to digitize the broadcasting content. Digitization is the way forward to achieve quality viewing and transparency in revenue earning and sharing. With the changing revenue models, increasing channels and localization of content, the challenges for major television companies is to know ‘what the actionable insights’ are to drive productivity and profitability.  Today media and entertainment companies are embracing the power of analytics and social media to get the insights about their advertising revenues, programming content and know their viewers preferences. TV gets the highest advertising spends amongst all the advertising mediums. Hence broadcast media companies are embracing analytics in various departments to optimize cost of production and maximize revenue streams.

 

In the present context, three factors are going to determine the use of analytics, lowest ARPU (average revenue per user), increasing localization of content, changing psychographics. Companies are already embracing social media like twitter, face book to know their likes/dislikes and content preferences.

 

Harnessing social networks and analytics have transformed traditional broadcasting norms. New technology and increasingly powerful analytics like recommendations engine will play a greater role in delivering customer preferences on their mobile phones, tablets, email and television. Bodhtree’s capability around analytics will play an important role in helping broadcast media companies to leverage analytical platform and social media analysis to get valuable proposition and actionable insights.

How unused Big Data turns into Big Value

April 4, 2014 in Big Data

In all areas of enterprise, teams and departments are looking for actionable data. There are endless benefits to managing Big Data instead of either ignoring it or allowing it to outpace your organization. Many organizations either discard or ignore terabytes of data about customers, operations, and revenue opportunities.

A well thought out and executed Big Data and analytics strategy ultimately makes organizations smarter and more efficient. Before you start your Big Data Implementation you want to start to understand the strategy on how to successfully accomplish your objectives.

Together at Bodhtree we’ll work through several assessment paths and strategy including business assessment, data assessment and solution assessment.

Business: Understand the business needs and objectives to define big data can offer to your organization

Solution: Review the current architectures, technologies, and infrastructure to define the a plan for big data capability which will suit the business needs

Data: Audit the information, both internally and externally to define what set of information is relevant to address your challenges

Learn how the travel booking site converted the unused data into breakthrough insights for improved service and increased revenue. https://www.youtube.com/watch?v=EjsMoz6hHH8

Big Data into actionable intelligence

April 2, 2014 in Big Data

Big Data has generated huge buzz among executives across industry verticals and travel industry is no exception. Several data challenges that the travel industry faces result from its long-term usage of information systems for key processes. As a result their business data is often fragmented across multiple functions and units. For example, airline data on the passenger experience is spread across flight operations, baggage, loyalty programs, complaint databases, and external sources like social media.

In order to make effective decisions about how to promote offers to customers and deal with unexpected scenarios, airlines need to combine all of this information into one data warehouse and one set of algorithms, which would require considerable investment. Creating an integrated source of customer information is not only expensive, but difficult no matter how large the available budget.

While most of us understand and agree with the benefits that big data can provide to a travel firm, many of the business leaders we speak with still find the topic a little abstract and theoretical. They want concrete examples of how leading corporations convert Big Data into actionable intelligence to predict trends, save costs, and boost revenues.

Orbitz provides an ideal case to compare before and after metrics of a Hadoop Big Data implementation.  How does big data affect their ability to precision market? Improve search result?  React faster to emerging trends?

View our website to learn how Orbitz turned unused Big Data into Big value – http://www.bodhtree.com/bigdata.php

Big Data into actionable intelligence

March 24, 2014 in Big Data

Big Data has generated huge buzz among executives across industry verticals and travel industry is no exception. Several data challenges that the travel industry faces result from its long-term usage of information systems for key processes. As a result their business data is often fragmented across multiple functions and units. For example, airline data on the passenger experience is spread across flight operations, baggage, loyalty programs, complaint databases, and external sources like social media.

 

In order to make effective decisions about how to promote offers to customers and deal with unexpected scenarios, airlines need to combine all of this information into one data warehouse and one set of algorithms, which would require considerable investment. Creating an integrated source of customer information is not only expensive, but difficult no matter how large the available budget.

 

While most of us understand and agree with the benefits that big data can provide to a travel firm, many of the business leaders we speak with still find the topic a little abstract and theoretical. They want concrete examples of how leading corporations convert Big Data into actionable intelligence to predict trends, save costs, and boost revenues.

Orbitz provides an ideal case to compare before and after metrics of a Hadoop Big Data implementation.  How does big data affect their ability to precision market? Improve search result?  React faster to emerging trends?

 

View our webinarto learn how Orbitz turned unused Big Data into Big value.

 

Why Bodhtree’s Vision is so Critical

March 19, 2014 in it services

When we think of Nike, what comes to mind are images of activity—be it running, soccer or any other sport imaginable.  It’s no surprise that Nike’s vision statement is “To bring inspiration and innovation to every athlete in the world” (If you have a body, you are an athlete).  Nike has done such an outstanding job of reinforcing this vision that both the organization and the general public naturally associate Nike with athletes across the globe chanting mantras of ‘just do it’!  In fact, Nike has received numerous letters from appreciative customers thanking them for the inspiration. Clearly Nike’s Vision is critical to aligning its organization and the public on a single, successful identity.

Our vision is no different.   As our company grows, it is paramount that we are all in alignment on a single identity for Bodhtree: “We want to be the most globally admired company by our Employees, Partners and Customers.”  It gives us a sense of direction and captures the aspiration of being the best in whatever we do.

With this constantly in the forefront of our minds, we will hire the right people, make the right choices and execute in the way that will enable our destiny as a globally admired company.

1. Watch your thoughts, for they become words.

2. Watch your words, for they become actions.

3. Watch your actions, for they become habits.

4. Watch your habits, for they become character.

5. Watch your character, for it becomes your destiny.

― Lao Tzu

Big Data: Best Practice & How to Avoid Pitfalls

March 17, 2014 in Big Data

The big data premise is simple and logical – in an age where every pixel can be tracked and measured, the challenge isn’t having the data or accessing it, but making sense of it all. And for companies interested in learning what’s working and what’s not, sorting through mountains of data in order to see those insights is a promise that’s hard to ignore.

But before you get into it here are five best practices that you should be aware of to avoid major pitfalls.

Right sizing the scope

Defining multiple clusters of inter-related functions will allow for a more carefully thought out solution to each problem. More often than not these will converge or intersect to a greater or smaller extent.

A Clear Problem Statement

Defining the problem that needs a Big data solution is the first step to a successful outcome. Take the time to identify, understand and build consensus. There will often be more than one problem(s). Repeat step 1 for each.

Commit to Delivering a Solution: Build a Resource Strategy

Lack of designated resources with the right skill set can be the single most important cause of time and cost overhead. Build a big data group separate from preexisting BI, data warehousing, and data management teams. Start small – a combination of business and IT users and leaders to shape projects would be the right place to begin.

Avoid Overinvesting – Identify a Non-starter & Course Correct

Take your Big Data Solution model for a test drive. Apply a set of test data to it to see how well the rules perform. This will help you identify the norm as well as the outliers.

Learn as you Go – Adapt as you Learn

A viable Big Data solution can be called so if it stands the test of time including market fluctuations and ever changing customer needs. Therefore it is imperative that the solutions be looked upon as living entities that need to grow and evolve to stay relevant and produce the necessary results in business.

Salesforce CRM deployment: Recalling our remarkable journey in implementing Salesforce.com CRM for a large manufacturing company

March 11, 2014 in Cloud services

The Salesforce CRM deployments have made a significant impact on varied business verticals. Customers from niche verticals are experiencing true business benefits after deploying sales cloud, service cloud, marketing cloud and using Force.co platform. Each time we work on Saesforce.com CRM deployment for our customer, it is compelling to understand their domain and journey with them to achieve their business objectives. Recently, we were associated with a large manufacturing company, a subsidiary of an Indian multinational, operating in multiple business lines.

The company was planning to streamline its entire customer relationship management and automate sales, marketing, distribution and other business units. The stake holders wanted to align with critical sales data like sales pipeline, sales forecasting, and region specific sales. The customer needed multiple business processes to be aligned and integrated. The challenges for implementation partners like us, is to understand the business domain of the customer, to ensure the customizations are met and architect a solution that addresses current business problems. An important question we always encounter is the distinction between vanilla customization and domain centric approach.  It is compelling to understand the business domain of the customer, processes you can reengineer and show the true value proposition. In this case an important responsibility of sales team is to meet 100+ distributors and retailers on a recurring basis and gather intelligence on stock level for product lines, top deals in the pipe, fast moving products and information about the competitive products.  Bodhtree’s domain centric solution and approach has simplified the complex business units into a simple one, which were transparent and visible in the entire gamut of sales automation, operations, distribution and product availability. The strength of the solution is not just reengineering, but to bring in the stake holders from various business units and enable them to experience change management.   Defining rules and pre-defined criteria for critical needs has made a significant difference to the important approvals within a unit by the management.

The right solution will always be a strategic fit for the customer. Today it is not about customization alone; it is also about understanding the business domain of the customer. Another important lesson is we not only enable customers with just implementations, we need to journey with them and be part of their growth and success.

Importance to understand UX design

March 5, 2014 in ux design

Websites and web applications are becoming more data centric by presenting the content in a varied of forms within minimal format. We know websites are defined by content, while an application depends on user interaction and require their inputs. The concept of UX design is introduced to capture user attention by leveraging new technology trends and by defining guidelines/rules for interactive and rich experience like ease of use, perception of the value of the system, utility, efficiency in performing tasks.

What is User Experience (UX)?

User experience (abbreviated as UX) is how a person feels when interfacing with a system. The system could be a website, a web application or desktop software and, in modern contexts, is generally denoted by some form of human-computer interaction (HCI).

The concept of UX is new when compared to many of other disciplines of Web based systems. The term “user experience” was introduced by Dr. Donald Norman, while he was Vice President of the Advanced Technology Group at Apple. He was the first to describe the importance of user-centered design.

When we try to understand the value of user-centered design, we usually make design decisions based on just two things:

1. What we are thinking was best and
2. What the user/customer wants to see

Why UX is so important?

Whenever users log into a website or download an application, they generally look for something which is easy to use and beautiful.

These days, users are accessing websites in an increasing number of ways, through mobile devices, wide range of modern browsers, and different types of Internet connections. We know accessibility is important aspect, universal access to web based products is not only for those who with special requirements, such as for screen readers and non-traditional input devices, but also for those who do not have broadband connections or those who still using older mobile devices.

The ultimate goal is to reach all kind of users with better usability. This is why User Experience is so incredibly important to web and app design because it deals with the end-user’s needs.
UX Design Process and Approach

UX Design is the access between the three areas of Technology, Business, and User engagement. One of the main aspects of UX Design is simply incorporating user feedback in to the design evolution process.

Techniques of UX Designers

UX designers will perform various tasks during the whole process. Let us try to understand few of them.

•Evaluating the state of current system
•Conducting User Surveys
•Developing Wireframes and Prototypes
•User flows
•User profiles and personas

Who benefits from UX?

•Complex systems
•Smaller companies and start-ups
•Projects with Minimal Budget
•Projects with longer timeframes

Hope you enjoyed reading this article. If you would like to share your experience or information, write to us at business@bodhtree.com. http://www.bodhtree.com/