Pharmaceutical companies are embracing new generation websites to increase global outreach!!

September 23, 2014 in Healthcare and life sciences

Brand building is the bloodline in today’s competitive world of pharmaceutical marketing. After conventional brand building of new drugs, today Pharmaceutical enterprises are following the trends of building their brands online for greater outreach. In the initial years brand building was all about creating brand awareness to stay ahead of competitive brands and brand extension.

In this digital age companies are reaching out to their prospective customers through various digital platforms. The online branding is ‘in’ and Indian pharma industry is set to soar high in this new digital revolution. Enterprises are focusing on leveraging latest web technologies to increase their web presence and make greater outreach to their target audience spread across globally. Today in API, branded generics or bulk drugs business there is a spurt in online enquires or prospects from developed markets that are reaching out to Indian companies for contract research, bulk drug procurements or buying new molecules.

To be a part of this revolution pharmaceutical enterprise are adopting new generation websites with an innovative branding & brand positioning. Content marketing, blogs, social media strategy are the new tools of online marketing to reach out to new partners, prospects, customers from different continents etc.

Using latest web technologies, Bodhtree had helped several well-known global pharmaceutical companies to adopt new generation websites to augment their global outreach for increased business enquiries. Our website evangelists have come up with world class websites based on the business & product portfolio, business lines, differentiators etc.

Information in the Cloud allowed leading manufacturing company to easily eliminate data redundancies

September 16, 2014 in Cloud services

Today’s organizations face twin challenge of transitioning from legacy to flexible platforms which can exactly meet the business requirements of competitive advantage, and robust change management processes to drive adoption of new platforms.

Leading the way for the Manufacturing industry

The decision to implement Salesforce was taken after an extensive evaluation process for one of the largest building material manufacturing company a part of US$1.6 billion conglomerate that has a history of enduring relationships with renowned global companies. With over 20,000 employees, 24 manufacturing facilities and numerous patents and awards, the Group’s businesses operate in five continents. Prior to the implementation, they were facing challenges in maintaining Customer information/ Sales data in legacy systems and spreadsheets. With increased dependency on SAP systems it was becoming difficult for them to fetch data for running schemes and generating invoices. Difficulty in generating reports and metrics is another big challenge for them to assess the overall productivity.

With Salesforce most of their challenges were resolved as it streamlined their entire order processing system by generating forecast and actuals based on order details entered in Salesforce system. Also it enabled timely payment status updates including the details of outstanding and completed payments

Integration = account intelligence

With Bodhtree’s proprietary ETLE tool bi-directional integration was done between Salesforce and ERP systems that enabled real time updates of orders in both the systems. With this integration user dependency on SAP systems was reduced.

Reduced issue resolution time

We have setup automated alerts for the complaint log to the respective departments to further reduce issue resolution time.

Measure business performance

Reports & Dashboards enabled them to measure business performance at every level in the organization.

Guaranteed governance

In security, along with the fact that Salesforce employs a world-leading multi-layered approach to data security. Our client benefitted from the ability to share information between teams and individuals on a selective basis. This is being utilized extensively with cross-team collaboration efforts.

In addition they benefitted with the consolidation of information on a single platform to maintain confidentiality of data across divisions. Further, by removing individual data silos throughout the organization and centralized data in Salesforce, they achieved an incredible accuracy of its master data.

If you would like to know more about our Salesforce implementations or share your experience, write to us at

Why pharmaceutical companies choose Salesforce CRM?

September 8, 2014 in Cloud services

Sales teams are the spine of any pharmaceutical business. And communication channels of these businesses need a system that can act as the main communication channel for pharma companies. The major challenges faced by the companies are tighter regulatory constraints, pressure to find more efficient communication channels, restricted physician access. There are many reasons why a pharmaceutical company needs to depend on a more responsive and customizable CRM like Salesforce. Salesforce CRM can help Pharmaceutical companies in:

  • Tackling loss of product demarcation
  • Customizing communication channels
  • Targeting new types of customers
  • Enhancing access to physicians
  • Cost cutting based on customer significance
  • Overcoming regulatory constraints
  • Niche marketing
  • Retaining a collaborated team

Salesforce CRM tools provide key insights into the effectiveness of messaging, materials, sales tactics, and insights to medical reps on doctor prescribing behavior. It’s all about having the right data, performance management, and communication tools working for you as an enabler to meet the set goal and exceed targets in the pharmaceutical industry. Pharmaceutical CRM solution ensure that your organization stays ahead with Campaign Management, Lead management, Sales management, Sales forecast, and visibility of sales pipeline.

If you would like to know more about our Salesforce implementations or share your experience, write to us at

Make sure your nonprofit organization is getting the most from

September 2, 2014 in Cloud services

All of us who have worked with nonprofits before would agree to the fact that the right CRM administrator can really enhance user adoption and transform constituent relationship management for your nonprofit.

Here are some top qualities of a CRM administrator:

  • Loves data and numbers: someone who has a flair for databases and metrics
  • Problem solver: a self-learner who can search blogs, user forums, helps guides, etc. to resolve users’ technical issues and increase adoption
  • Flexible: willing to grow as the organization changes and your CRM needs expand
  • Technology savvy: has a flair for technology and can quickly adopt new tools to help resolve issues or extend functionality
  • Good communicator and trainer: understand users’ requirements and train them to increase adoption
  • Proactive: quickly identify projects and opportunities for growth and enable users rather than just responding to crises
  • Passionate about working with nonprofits

Bodhtree understands that relationships mean everything to nonprofits. We provide Salesforce admin and product support services to optimize your interactions with volunteers, manage donors, deliver better programs and services, facilitate personalized outreach and raise more funds.

Community is one of our core values and as part of our philanthropic initiatives we are offering twenty hours of free administration services* to all nonprofit organizations who use

Sign up for a free virtual assessment today and qualify for this offer. Offer valid till September 30, 2014.

* Scope of services

Analytics to Predict Customer Behavior

August 27, 2014 in Big Data, Business Analytics

For 60 years, marketers have been building products that anticipate the needs of consumers. The difference now is that we have the data and tools to understand these needs in various contexts. Customers have been segmented by groups for more than 10 years, but Big Data allows us to classify individual customer needs and act in real time.

In order to get all the information, you should focus on big data rather than your customers. When it comes to understanding and predicting consumer behavior, your big data analytics reports will have better answers than your customers. That’s for sure.

Predicting customer behavior can make your life less stressful by seeing trends ahead of time that you can prepare for, can make customers feel attended to by having customized options or recommendations, and is most likely something you can implement to start out with using your existing data even if you’re not doing it yet.

Google Now’s Google Cards are a great example of how data is already being used to understand customers’ needs before they search. Google Cards works on Android phones to search existing user content, in addition to other data patterns including geographic location, to anticipate what the user will need.

Most companies already have what they need, but they’re either not capturing it or aren’t using it in the correct way. Businesses have access to customer behavior data as well as social and transactional data. This gives them the tools to understand their customers on a much deeper level.

It reminds me a complete Big Data ecosystem that we have implementation for a large toy and game manufacturer enabling them with improved understanding of customer preferences and buying habits. Read more…

Now, who said a good business couldn’t get better?

Success mantras for new-age CMO

August 20, 2014 in Business Analytics

The Future of marketing with respect to digitization and the complexity of analytics that are required to make sense of the data are already dominating our lives. A number of examples come to mind when I think of how the art of classic marketing is changing with time and transforming itself to leverage technologies and drive a clear business benefit as well as customer engagement.

My Favorite example is one of the early engagements that Starbucks launched online called “My Starbucks Idea”. It was a continuous engagement for co creation where customers and prospects propose ideas for new products, packaging, marketing etc. These are rated by others and best ones are awarded as well as the company uses them to transform business.

Changing customer behavior has made CMO’s role much more diverse. Marketing, in its new avatar, focuses on developing customer relationships and encouraging inter-personal or reference based promotion. Hence, customer information management, segmentation, digital and analytics have emerged as the key focus areas for marketers. Technology helps them identify prospective customers and build relationships with them. At another level, technology is increasingly creating the fear of being left behind in the marketers’ mind.

Nasscom defined six successful mantras for new age CMO

  1. Develop a technology mindset – Don’t get sucked into the technology- vs-creativity vortex. It’s now technology + creativity. Technology is a powerful enabler of larger business benefits. A new-age marketer is tech-friendly.
  2. Leverage your own CIO - Marketers today have a deep understanding of technology’s role in marketing, but lack the skills to access it. Engage in healthy and regular interactions with your CIO and his technology network with an open, positive mindset.
  3. Really understand your consumers’ technology needs – Today, there are a plethora of new-age technologies to choose from. Precise insights into your consumers’ need should guide which ones you choose.
  4. Take baby steps before the sprint- Invest in technology by all means, but with a bit of caution. Start with small, yet focused initiatives before investing in larger marketing systems.
  5. Can they walk the talk? Most agencies have a tendency to promise and project much more than what they can actually deliver. Take these claims with a pinch of salt and keep an eye out for the new breed of agencies that have a deep understanding of how technology & creativity merge.
  6. Be a keen observer of the technology landscape- Innovative technologies like mobile, analytics and personalization are fuelling the development of new-age applications and devices. Identify industry-specific frameworks and applications that can be calibrated to enable easy and efficient deployment.

How Big Data and Analytics Can Reshape Healthcare

August 12, 2014 in Big Data

In a bid to deliver high quality healthcare care and improve patient satisfaction, public and private sector hospitals are today looking at streamlining workflow processes, integrating healthcare related data and securing information exchange. Like many developing nations, India too is exploring all ways and means in providing good, cost effective healthcare to its citizens. In doing so, healthcare organizations are increasingly realizing that IT solutions can actually help them meet this challenge by optimizing resource allocation and plugging inefficiencies that cause delay in treatment. One of the technology solutions that can be leverage quite effectively by healthcare organizations is big data analytics which can go a long way in reducing the cost of healthcare care and improving patient outcomes which in turn could pave the way for a new age in healthcare.

The data resides in multiple places like individual EMRs, lab and imaging systems, physician notes, medical correspondence, claims, CRM systems and finance. Getting access to this valuable data and factoring it into clinical and advanced analytics is critical to improving care and outcomes, incentivizing the right behavior and driving efficiencies.


Today, a significant proportion of the cost and time spent in the drug development process is attributable to unsuccessful formulations. By enabling researchers to identify compounds with a higher likelihood of success, Big Data can help reduce the cost and the time to market for new drugs. Also, by integrating learning from clinical data into the early stages of development, researchers will now be able to customize drugs to suit aggregated patient profiles.   Currently, information privacy concerns are the single biggest obstacle to Big Data adoption in healthcare. Another is the absence of an analytics solution powerful enough to gather massive volumes of largely unstructured health data, perform complex analyses quickly, and trigger meaningful – read life-saving – action in real-time; a solution that could, for instance, gather all the data from ICU monitors which today goes un-stored, put it on the Cloud, decipher significant medical patterns that are yet undiscovered, and trigger a medical action instead of merely an alarm.


Some of the ways in which healthcare vertical could leverage big data and analytics for providing high quality of patient care both for inpatients and outpatients.

–           Remote patient monitoring

–           Tapping into clinical and genomics research data for personalized treatments

–           Build sustainable healthcare systems

–           Collaborate to improve care and outcomes

–           Increase access to healthcare


No-where is the transformative power of big data analytics more meaningful than in the health care sector. The need is to identify the potential that big data analytics holds in itself to transform the way healthcare vertical has been traditionally responding to the patients needs, so far.

Businesses are making enormous investments in big data initiatives

August 5, 2014 in Big Data, Business Analytics

As per Gartner the cumulative big data spending for the period 2011 through 2016 will reach over $232 billion. As of 2013 nearly two thirds of organizations have invested, or expect to invest, in big data technology in the next 24 months.

The topmost big data concerns of these organizations are:

• Improving customer experience

• Improving process efficiency

• Getting value from big data

After knowing these facts i was curious to know how Government organisations are getting benefitted by Big Data. While reading through some of the articles on the web I found an interesting piece of information that talks about how “Big Data analytics can help Beijing cut through the smog”. To tackle the air pollution problem China government has implemented new policies and laws such as the Beijing Air Pollution Control Regulations that provide guidance to technology vendors developing smog control solutions.

The city wants to show the source of pollutants and how they will disperse across Beijing a couple of days in advance — but that doesn’t do anything to reduce the smog itself. Rather, the key to reducing air pollution is changing how China consumes energy.

Government could use big data analytics to:

Optimize factories’ energy consumption. Asset-intensive industries like steel, cement, and chemicals face challenges in analysing the vast amounts of data generated by energy-monitoring sensors and devices.

Predict the amount of available renewable energy. The two largest suppliers of electrical power, State Grid and China Southern Grid, are prioritizing the development of alternative energy sources, especially renewables like wind and solar.

Bodhtree & Salesforce are bringing new level of innovation for Cement companies

July 30, 2014 in Cloud services

India is the second largest producer of cement in the world; globally renowned cement companies operate in India through local group of companies. A heavy investment by large cement manufacturers in expansion or inviting FDI in Indian companies shows it is among the best cement markets in Asia. Doubling its manufacturing capacity by 2025 and scaling new heights with an investment of close to US $ 50.1 Billion.

With such a huge market, it places enormous pressure on sales reps by their respective companies to tap their share of pie. Today sales engines at Cement companies are looking at adopting technology innovation to accelerate their sales and improve dealer network.

Bodhtree, a Salesforce partner in India is helping cement companies to adapt Cloud CRM to achieve best of Sales automation and improve dealer network. Some of the tactical business challenges faced by cement companies are poor visibility into customer and business performance, collaboration between departments, no proper reporting and analytics, poor dealer network, no mobile and offline support to sales reps on the field etc. The dynamics of trade and no-trade barriers are bound to change over the time. Companies are aligning technical teams as a separate entity to generate business. They require a robust sales automation to track and monitor the entire sales cycle. Unlike the other micro verticals, dealer network and retailers play a crucial role in cement business.


Bodhtree helped a large cement company in India which has 40,000 customer touch points daily. With Salesforce CRM cement companies are bound to engage with new customers in a whole new way. Bodhtree’s Solution is helping companies to adopt Cloud CRM and empower sales reps, Managers and Dealers to improve sales with great transparency. Each size of the company has their own set of business problems. Recently we have unplugged some of the biggest challenges for a largest cement company in South India. Our solution has reengineered their sales and aligned them to their sales vision. Sales reps are fully empowered with mobile devices; they can access the dealer information on the fly, they can view order info, credit limit, and competitor analysis on their mobile devices. While dealers are fully connected with the sales reps there is a complete visibility into the dealer network, sales cycle, trade and non-trade channels etc. This is a greater testimony as how age old cement companies are turning to Cloud CRM to save cost, improve sales and expand their market share. Truly, Bodhtree and CRM are bringing new level of innovation for Cement companies in India.

The customer Analytics & segmentation are the key drivers today to retain online customers on B2C portals

July 23, 2014 in Big Data, Business Analytics

The changing landscape of BI is truly attributed to new generation analytics to understand customer behavior and segment them based on defined parameters. The role of OLAP and OLTP in a large scale enterprise where customer data & transactions are incessant to emergence of new generation analytics to customer behavior has changed the entire landscape of BI ecosystem.

Bodhtree has provided various Analytical solutions to global customers for more than a decade. We have expanded our Analytical solutions to new domains and meeting the demands of our customers to enable them so that they understand their customers and increase customer lifetime value. Today it’s all about creating differentiators and out- of- the box thinking. We would like to share our experience in implementing a simple yet an innovative Analytical solution to a leading conglomerate for their renowned international cricket portal. The objective is to provide accurate data to the visitors using robust technology.

Business Challenges                                               

The portal has a million visitors every day, they had experienced drop in traffic. The conventional approach by using analytical tools had failed either to know the customer behavior or increase traffic. The big question is ‘how to trigger interest and engage visitors’ for a longer period of time on the portal.



The Analytical team at Bodhtree have understood the business challenges and provided a solution that displayed live updates and stats (Nuggets). We understood the web traffic and what information the visitors are looking at the portal and accordingly provided a web-service to insert all the nuggets before the match starts and also during the match in- progress. Web-service interacts with JSON and MySQL to generate a nugget. We predominately used ‘R’ language.



With our solution, real time updates and stats are possible. This is demarcated by match and player. A Player performance analysis and historical trending is available for visitors. The traffic has significantly increased after incorporating the new features. Now the company is in a position to forecast the future traffic, segment and understand the visitor’s behavior.